OpenAI, the company behind ChatGPT, is thinking about adding ads to the platform. Right now, they rely on subscriptions to fund the development of their AI tools, but the costs are extremely high. According to the Financial Times, OpenAI is considering ads as a potential business model but hasn't made any final decisions yet. The company recently hired a former Google ad expert, hinting that ads might be on the table.

However, Sam Altman, the CEO of OpenAI, isn’t a fan of ads. In a recent talk, he said using ads would be a last resort because combining ads with AI feels unsettling to him.